hi! We're Laura and Rachael: co-founders, moms and best friends. And Hello Jane is the *second* brand we've launched together, which still feels crazy to say.
How it started
In January 2023, we connected over an idea. We were both over what drinking did to us (the foggy mornings, the "why did I have that second glass"), but we still wanted something to take the edge off at the end of a long day.
Everything we tried felt like too much. So we asked a simple question: what if you could be in control of how you feel? That became Mary & Jane, a wellness brand built around small, measured doses and melts that dissolve on your tongue.
Our guiding idea was that it should feel like sipping a glass of wine, not taking a shot of tequila. We launched our first product in November 2023, completely bootstrapped.
Why Hello Jane?
There was one product in our Mary & Jane lineup that never got the spotlight, but the people who found it really loved it. The hero ingredient was kanna, a succulent from South Africa that's been used for centuries to lift mood.
The more we learned about kanna, the more we fell for it. It's calming but clear-headed. It fits into a workday or a night out. And it deserved a brand of its own.
So we gave it one. Hello Jane is lighter, a little more playful, and made for the moments when you just need a minute. Our first product, Happy Melts, launched in October 2026.
What makes Happy Melts different?
- Kanna is the star. Each melt has 30 mg of kanna.
- It's a melt, not a gummy. It dissolves on your tongue, which is close to how kanna was traditionally taken: chewed.
- Made for your bag. A small tin you can take anywhere, for clarity, focus, caffeine-free energy and a mood boost. Your calm in the chaos.
What hasn't changed
We're still two women building something we actually want to use. If you have a question, we'd love to hear from you at @hellojanewellness.